Business Audio Books.   Selling The Invisible: A Field Guide To Modern MarketingWritten By : Harry BeckwithNarrated By : Jeffrey JonesPublished By : Hachette AudioRuntime : 1 hour 36 minutesBusinessPrice : $17.98 $8.99Buy Now...SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: -Greatness May Get You Nowhere -Focus Groups Don'ts -The More You Say, the Less People Hear -Seeing the Forest Around the Falling Trees More Business Audio Books that may be interesting for you:
Listening to business audios that you can immediately download online is the ideal information source for the busy executive. These business audios have been specifically selected to make sure you get the best business books summaries in audio format that are on the market:
Business Audio Books
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